One offer. One story. One call-to-action. I handle message match with your ads, the tracking, and the speed — so every euro of ad spend buys bookings, not bounces.
Data-driven UX/UI design focused entirely on user psychology. I eliminate friction points to seamlessly guide your visitors toward taking action.
Seamlessly connect your CRM, email marketing tools, tracking pixels, and payment gateways. No manual work, just pure marketing automation.
Optimized experiences with perfect message match for your Google and Meta Ads. I ensure your load times never waste a single cent of your ad spend.
Built with modular sections that allow you to easily test different headlines, offers, and layouts to continuously improve your Return on Ad Spend (ROAS).
WHAT'S IN IT
PROOF
Yoga Retreats · Berlin
The challenge: Bookings happened in Instagram DMs. No inquiry funnel, no tracking, no way to scale paid campaigns or measure what was working — every lost DM was a lost retreat booking.
“Fran is very well structured and maps out the process very well, so I always knew at what stage the website was, and he checked in with me regularly when he needed some more material. Its very easy to work with him because he communicates so clearly, and he has done a wonderful job for Carma Retreats.”
Carma Retreats · See the project →
PROCESS
You share ad creatives, one conversion goal and current traffic numbers — plus Meta + Google account access so I can wire pixels cleanly.
Conversion-focused landing page, CRM connected, Meta + Google pixels firing on every meaningful event, and sections split into modules ready for A/B tests.
We run a QA pass on every tracking event with you watching, then cut over DNS. I stay on for 2 weeks of free post-launch monitoring.
Lighthouse ≥ 95 guarantee — or I rebuild it free
Every launched site ships with green Core Web Vitals and a Lighthouse score of 95+ across Performance, Accessibility, SEO and Best Practices. If yours doesn't on launch day, I rework it on my own time until it does. One-click verifiable from any browser.
First-draft satisfaction
See the first cut on a private staging URL before a single invoice moves. If it misses, we iterate or part ways clean.
2 revision rounds, built in
Not 'one minor tweak' — two rounds of whatever you want to change. Headline, offer, sections, visuals.
You own the code forever
Full handover on day one. Your repository, your pixels, your CRM keys. No vendor lock-in, ever.
A faster, CRO-informed landing page reliably reduces cost-per-lead for paid campaigns — every extra second of load time drops conversion materially. I don't promise numbers I can't own, but the setup removes the friction that's usually dragging your ROAS down.
Yes. Meta Pixel, Google Ads conversion tags, GA4, GTM, and CRM webhooks (HubSpot, Brevo, Mailchimp, Notion, Zapier) are part of the base build. Just tell me what stack you run.
The page is built in modular sections — headline, hero, social proof, offer, form — so you can swap or split-test any of them without a full rebuild. I can also wire up a testing tool (VWO, Vercel Analytics, Statsig) if you have one.
Target is ≥ 95 on Lighthouse and green Core Web Vitals on 3G. In practice that's usually a sub-1.5 s Largest Contentful Paint — fast enough that your paid click doesn't die waiting.
Yes. I can clone the page as a route (e.g. /berlin, /autumn-offer) with small copy/creative tweaks — either manually or as dynamic routes pulling from a CMS.
Yes. Google Consent Mode v2, cookie banner, GDPR-compliant analytics defaults (Plausible or cookieless GA4), and proper event tagging all come in the Growth package.
The form, CTA and headline are all CMS-editable. Bigger changes (new sections, new tracking, new integrations) go through a Care retainer or quick hourly block.
I focus on the landing page, tracking, and conversion infrastructure. Ad creative and media buying stay with you or your ads partner — I'm happy to collaborate directly with them.
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Francisco Cortez · Founder · Designer & developer
“No agency layers, no juniors, no handoffs — you get the person who'll actually build it. From the first call to launch, and the years after.”
Stop wasting ad spend on slow, confusing pages. Let's build a machine that converts.