Plain words, always
If I can't explain it simply, that's my job to fix, not yours. No jargon, and no question is too small.
ABOUT ME
Hi, I'm Fran. I take care of the tech, so you can take care of your clients.
MY STORY
For more than ten years I worked as a software engineer, on big teams, for large international companies. It taught me how to build things that are solid and don't break.
Now I use that for something that matters more to me. I do this so people who hold space for others can focus on that — instead of worrying about websites, bookings and technology.
Yoga teachers, therapists, coaches, retreat hosts — you're experts at something that has nothing to do with websites. You shouldn't have to learn a new language just to be found online. Think of me as the bridge between your practice and the tech it needs: you tell me what you need, however you'd say it, and I translate it into something that works — and explain it back in words that make sense.
I live in Berlin and work in English and Spanish. My German is still growing.
HOW I WORK
First, I listen
We start with a conversation about your practice, not about technology. Who you help, how people find you now, what feels hard. I ask the questions — you don't need to know the answers in tech terms.
Then I build — and keep you in the loop
I map out every step before we start, so you always know where things are. You see your site as it takes shape, and you can change your mind along the way.
Then I stay
A website should keep working after launch day. I make sure yours loads quickly, stays safe, and shows up when people nearby search for what you offer. When something breaks, you message me.
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Honest about what's possible
I'll tell you what a website can and can't do for your practice — and when you don't need me at all.
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One person, for the long run
No agency layers, no hand-offs. The person you talk to on day one builds your site and answers your message a year later.
About me
